Snacks Company Generates 6x ROAS Through Compelling Creative Content
How Snacklins went from a small CPG snack to a mainstay through compelling creative content and 6X ROAS.
Performance Recap
Who is Snacklins?
Snacklins creates impossibly crunchy, remarkably airy, low calorie crisps made from simple ingredients: yuca, mushrooms, and onions. Born in 2015 in a Washington D.C. barbecue restaurant kitchen when founder Samy Kobrosly developed a plant-based alternative to pork rinds. The product is 100% vegan and plant-based.
What problem did they face?
Impossibly crunchy, remarkably airy, low calorie crisps made from simple ingredients: yuca, mushrooms, and onions.
SNACKLINS was unceremoniously born in the back kitchen of a Washington D.C. barbeque joint sometime in 2015. Former radio personality and chef, Samy Kobrosly, became obsessed with the idea of a meat-free pork rind after joking with a friend about his inability to partake in the classic snack given his Muslim upbringing. After rounds of experimentation, he landed on a simple recipe of yuca, mushrooms, and onions to create a crunchy, airy, 100% vegan and plant-based crisp that resembled a pork rind.
How we solved it
Leveraged Creative UGC, Paid Ads, and Brand Conversion strategies to expand digital presence and drive ecommerce growth through social media management, content creation, and graphic creatives.
Measurable impact
Targeted marketing campaigns increased Snacklins' online presence and sales, demonstrating the impact of strategic digital efforts through compelling creative content.
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