FOREO Adds 450,000+/mo in Additional Revenue Through Paid Media
How FOREO added $450K+/month in new revenue through multi-platform paid media and audience segmentation.
Performance Recap
Who is FOREO?
FOREO is a Swedish high-end beauty tech company known for innovative skincare and beauty devices. They have rapidly become one of the fastest-growing brands in the beauty tech industry, facing the challenge of penetrating a heavily saturated market while increasing sales among both new and existing customers.
What problem did they face?
FOREO needed to penetrate the right consumer segments in a competitive landscape while boosting sales among new and existing customers. They required targeting precision to engage correct demographics across multiple media channels with ads and multiple touchpoints.
How we solved it
Built foundation on understanding target audience—women aged 23-34 and 35-55+. Younger segment influenced by trends and social proof via TikTok and Instagram. Older segment valued product efficacy and educational content.
Audiences segmented by skincare needs, beauty routines, and lifestyle choices. Identified segments like "Natural Beauty Enthusiasts" and "Tech-Savvy Skincare Buffs." Utilized lookalike audiences based on most loyal customers.
Multi-Platform Media Strategy: Meta for brand awareness with advanced targeting. TikTok and Snapchat for short-form viral content. Programmatic ads, OTT/CTV for broader reach. Educational webinars and live Q&A for older demographics.
Dynamic Creative Optimization (DCO) for personalized ads. OTT/CTV non-skippable video ads during high-engagement viewing. Continuous A/B testing and real-time optimization with advanced analytics.
Measurable impact
Established FOREO as trusted leader in beauty tech industry. Campaign's success in targeting diverse audience segments laid groundwork for future growth and expansion in the U.S. market.
More success stories
Ready to achieve similar results?
Let us find the right strategy for your brand. Book a free 30-minute consultation with our team.