High-End Jewelry Line Goes Nationwide With A 15X ROAS Across Paid Ads & Organic
How we helped Peter Norman Jewelry scale through SEO, paid ads, and conversion optimization to achieve 15X ROAS.
Performance Recap
Who is Peter Norman Jewelry?
Peter Norman specializes in custom-made engagement and wedding rings, plus earrings, necklaces, bracelets, and other jewelry. Operating in the Los Angeles area for over 20+ years, they distinguish themselves through unique conflict-free, ethically sourced pieces and lab-grown diamond options for budget-conscious customers.
What problem did they face?
Peter Norman specializes in custom made engagement and wedding rings and other beautiful jewelry such as earrings, necklaces, bracelets and unusual baubles.
Peter Norman Jewelry is a leader in custom engagement rings with in the Los Angeles area, prominently in Brentwood. They have been serving couples for over 20+ years with timeless engagement pieces for the special day.
They stand out by providing unique engagement pieces while keeping their work conflict free, ethically sourced, and also offer lab grown diamonds for customers within a budget.
How we solved it
Our approach focused on targeting very important long-tailed keywords that many competitors had very little expertise on and had no real content generated to help them rank. We capitalized on this by creating multiple internal pages and resources related to engagement rings.
The website design was key in improving the entire brand conversion rate, especially considering the price point. Our approach was to analyze the user behavior through GA & TruConversion. From there we created a conversion changes doc of the new homepage layout that would give the key customers a better sitewide experience, helping us convert an avg. 40% better of booked consults.
Email was also important because many clients would go dark after their initial consultation. We learned that their decision-making was across a 2-3 month span window. Our strategy was to educate them throughout this cycle and stay top-of-mind.
Measurable impact
Strategic marketing efforts grew brand visibility and customer base through digital tactics, with improved consultation booking rates and expanded keyword presence.
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