Prestigious Med Spa Increases Booking Rate by 32% in Under 6 Months
How Parfaire increased their booking rate by 32% through targeted content pages and local SEO.
Performance Recap
Who is Parfaire?
Parfaire is a doctor-owned and operated Medical Aesthetics clinic in the Los Angeles area. The practice specializes in non-surgical, non-invasive aesthetic treatments including Botox, Kybella, Sculptra, dermal fillers, advanced skincare services, laser, IPL, and radio-frequency treatments.
What problem did they face?
Parfaire is a doctor owned and operated Med Spa within the Los Angeles area
Parfaire Medical Aestheticsspecializes in non-surgical, non-invasive aesthetic treatments. They offer a range of services including Botox, Kybella, Sculptra, and various dermal fillers like Juvederm and Radiesse.
Additionally, they provide advanced skincare services, laser, IPL, and radio-frequency treatments, as well as medical spa facial services.
How we solved it
Considering the wide range of services at the Med Spa, we decided to create pages as resources for each treatment solution while creating internal link structures across relevant sub-categories of treatments & services. Each page addressed key customer questions and concerns, driving over 500+ monthly visitors per page.
Getting clientele through the door was our primary focus & the Google My Business location had the most potential. We generated new reviews, optimized for specific keywords, built new SEO citations, and improved the Google My Business appearance to increase views-to-booking rates.
Measurable impact
Hyper-targeted content pages and local SEO optimization drove a 480% increase in SEO traffic and a 32% site conversion rate.
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