Fast Food Burger Chain Goes Viral With Over 2 Million Monthly Social Views
How Meatheads went viral with 2 million monthly social views and a 35% increase in direct revenue.
Performance Recap
Who is Meatheads?
Meatheads Burgers is a fast-casual restaurant specializing in chef-inspired burgers, fresh-cut fries, and hand-breaded chicken. The company stands out in the fast-casual dining sector with its commitment to quality and freshness. Each dish is made to order using premium ingredients including Halperns' Angus Beef and all-natural chicken.
What problem did they face?
Meatheads Burgers is a fast-casual restaurant specializing in chef-inspired burgers, fresh-cut fries, and hand-breaded chicken.
Meatheads Burgers stands out in the fast-casual dining sector with its commitment to quality and freshness. Each dish, from their award-winning burgers to their signature fresh-cut fries, is made to order using the finest ingredients.
This dedication to culinary excellence is evident in their use of Halperns' Angus Beef and all-natural chicken, ensuring a gourmet experience in every bite. Meatheads Burgers demonstrates how prioritizing ingredient quality and customer satisfaction can significantly elevate a fast-casual dining experience.
How we solved it
We tapped into the heart of the community, creating viral content that resonated with local audiences & partnering with key influencers that shared the same vision. The strategy involved understanding local preferences, encouraging organic sharing, and leveraging weekly trends on TikTok & Instagram.
Research found over 79% of audiences visiting the social feed were looking to make a decision on their next food destination within the next hour. We crafted a visually stunning social media feed filled with mouth-watering images of their offerings.
Measurable impact
Viral social content drove 2 million monthly views and increased in-store marketing revenue by 35% through community-driven engagement.
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